How to make your School Website Extraordinary
There are several ways to make your school website extraordinary which will increase the number of visitors, stand out from your competition and will keep people coming back.
Responsive School Website
Is your website responsive? This means that your website will adapt to any size screen which will create a better user experience. Over 50% of all Google searches are completed on a mobile so having a mobile responsive site is essential. If your site isn’t responsive to any other device apart from a desktop, you could find yourself losing traffic.
A Well Mapped Out Website
You will need to identify your website first so you can create a clear path for your website. You will want visitors to find what they need and don’t want them to easily come across irrelevant areas of the website for them – you don’t want a prospective parent ending up trying to login to a password protected area. The average time that someone spends on a website is two minutes so first impressions are very important. Make it as easy as possible for them to find the key pages that they are looking for: location, fees, curriculum, background information of the school.
Have an Image Library
Images are one of the most powerful tools on a website as it attracts the attention of the users the most. The brain processes visual information 60,000 times faster than text. Large visual content will help portray your school’s brand story from the first second they land on your page. You should invest in high quality photos for your website and if you have a good image library, you can use them in other marketing materials.
You will want to make it as easy possible for a visitor to reach out to you and for you to capture their data. This means that any parents or students who fills in a form for an open evening, prospectus request, event registration or enquired about a question, you will have their contact details. This should build up reliable database that you will be able to use for marketing in the future.
Be a socially connected website
If you have social media channels, adding a link back to your school will drive more traffic to your website and make it easier for parents to find your website. Plus, adding social sharing buttons on your website will make it easier for parents to follow you on social media and share your content. Your social media channel is more likely to have more up to date information.
If you need a new website to help your school attract more parents or need a little bit of advice on social media, don't hesisate to get in touch with us. We are an digital agency who specialise in school websites. We listen to you and try to bring your vision alive online. We are a web designers and developers who create bespoke and unqiue websites.